Influence Marketing, often called “Word of Mouth” marketing, involves leveraging your current consumers into brand advocates who share your product(s) or service(s) and increase your audience. Influencer Marketing is no secret at this point, and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today.
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders’ followers to foster growth in your own business.
The beauty of influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering fantastic value to each audience.
In fact, influencer marketing should be the active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.